Aldar Properties announced the rapid sell-out of the first two phases of its recenly launched active living development, ‘Athlon‘. The sell out happened within 48 hours of its launch, generating a staggering AED 4.1 billion in sales. This community marks Aldar’s second venture in Dubai, in collaboration with Dubai Holding, a diversified global investment company with operations in 31 countries.
The sale comprised over 1,000 villas and townhouses across different neighbourhoods. It was reported that 81% of purchases were made by expatriate residents and international buyers, underscoring Dubai’s ever growing appeal as a premier global investment and relocation destination. The leading buyers by nationality were from India, China, and Jordan.
Of the total sales, 21% were to female buyers, while male buyers represented 79%. A significant 65% of buyers were under the age of 45, reflecting a robust demand for community-focused, active lifestyles among the younger demographic. Remarkably, 82% of the buyers were first-time purchasers of an Aldar property, demonstrating the growth of Aldar’s customer base both locally and internationally.
Jonathan Emery, Chief Executive Officer at Aldar Development, commented on the success:
The launch of Athlon has been an extraordinary success, marking the highest sales figures ever at an Aldar development launch. This was achieved within just two days of intense sales activity both in the UAE and internationally. Our customers, from local and global markets, have shown a strong preference for investing in lifestyle-oriented and wellness-centric communities. The outstanding sales performance at Athlon strengthens our confidence in introducing more residential concepts in Dubai shortly.”
The tremendous success of this launch further signals the strength of the Dubai real estate market where developers are struggling to meet the growing demand. Alda’s further involvement should help ease some of that built up demand and give all those buyers who missed out another shot.
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